To help you rock with your social media initiative, I have put together a list of 20 qualities that every highly effective social media campaigns should possess. In the fist chapter, you can look through the first 10 qualities of the awesome online campaign, and here I have gone in greater details to explain the rest.

Qualities of the perfect online campaign:

11. Providing value

You can't just promote your site links or send out the same message to your community over and over again and expect that you will receive immense results. What you will achieve this way is to annoy them and make them walk away.

When selling, you will never forget that good business is simply the exchange of value between two parties. In other words, your social media campaign needs to provide a level of value to attract attention.

Advice: There are several ways to provide value; among them is sharing important and useful information that solves the problems of people you are trying to reach out with the campaign.

12. Well branded

Never miss out on the opportunity to present your brand in a compelling fashion and put your company's identity at the forefront of your campaign. Use your logo everywhere, integrate your company's slogans into the campaign, adhere to the colors, which best represent your company. In other words, you need to link anything that defines your business.

Advice: Your campaign should "sing" your brand in a memorable way so that the next time people encounter on your brand they should be familiar with your logo, tagline, and colors.

13. Being measured

Keeping track of your social media campaign efforts is critical for the success. You will have to be aware of the results of your efforts at every point of your campaign. And what's even more important is to take further steps to perfecting your campaign on the go. How will you even know if your campaign is a success, if you don't measure its results?

Advice: There are a fair bunch of free tools you can use to track results. For one thing, it is Google Analytics that can be installed on your Facebook Fanpage. You should also track your URL clicks if you are shortening them for tweeting, posting and updating purposes.

14. Constantly tailored

Once the campaign starts producing results, it's time to focus on the most important metrics. You need to review the results to see what is working and what needs to be changed. Very often the downstream activities remain ignored, especially when the campaign produces rather good results. That shouldn't be that way. Always strive to achieve more by continuously improving your campaign.

15. Building relationships

Building relationships is really what Social Media is all about. Don't just broadcast. Communication is the key! Interacting with your fans increases the perception of value and builds loyalty. Relationships last much longer and you know that saying that marketing to old customers is much cheaper than attracting new ones.

So build a community of like-minded people, try to become them in evangelists of your brand, and thus take advantage of word of mouth marketing. The initial investment of time must be huge, but the results will highly outweigh your time and efforts.

Advice: Interact with people and participate in the community and your relationships with your target audience will flourish.

16. Don't 'sell'

The point of your campaign is not to sell your products and/or services. Instead of selling, you should work at generating leads with your social media campaign. Sell to those leads later on.

Advice: No hard selling. Rather, you have to put your focus on establishing and maintaining relationships by providing valuable information to other people. The right approach is to build trust and credibility, and thus to strengthen relationships.

17. Build trust

Be as honest in your campaign as possible. Many companies tout service but few deliver. If you make promises you cannot keep, you're doing business on the consumer fault line. Then it's only a matter of time. Trust is very hard to earn back once lost. Your campaign should build and maintain trust. To give your campaign more gravitas, people should see there are genuine people there responding and interacting positively.

Advice: Giving good service and interacting with your audience acts as an advertisement for you. People can actually witness the dialogue of you giving a good service.

18. Listen, Listen, Listen

Good listening skills are vital to building healthy relationships and trust. Whether you're strengthening a relationship, resolving a conflict, or offering support in a crisis situation, good listening skills can be a lifeline. Listening is essential to the success of your social media campaign. A lot of people have something to say that is valuable for your business, and you should be there to respond in timely fashion.

Advice: Your campaign will not be successful unless you listen for feedback. People may have something to say so listen and show appreciation or let them know you are working on it. Never delete a negative feedback.

19. Maintaining by humans

When it comes to marketing through social media, it is not a good idea to count on automation. It just won't work. Besides, it destroys trust. Make sure people know there are human beings behind the campaign who will respond to tweets, reply to messages and updates and generally give the campaign a little personality.

Advice: You are building and maintaining relationships with humans, not robots. You need to be directly involved because your relationships will not grow themselves.

20. Have an engagement plan

Your engagement plan should include a content calendar with a variety of content types and enough bandwidth to respond to queries, suggestions, criticism and leads. As you engage actively, the feedback and interaction from your audience should guide your subsequent engagement plan. Keep an eye on the growth of your social reach.

Conclusion

In closing, the main point I want you to walk away with here is to be perceptive and keep your eyes open for every opportunity of building relations with your target audience. In most cases, social media campaigns are much cheaper than traditional marketing. Additionally, social media marketing allows you to interact easily with your potential customers and existing customers. Businesses are experiencing an extremely high return on investment (ROI) for the effort that is put forth.

So, follow the pieces of advice above and put together a great social media campaign. Good luck!